Marketing

Trek's Trek: The Videos 1 - Firearms Photographer | Firelance Media

Trek’s Trek: The Videos

by Matt • September 24, 2014

We’ve had the privilege of  working with Erik Utrecht and his 2000 mile Trek’s Trek: Ride to Honor Brian Terry. We’ve compiled the list of fundraising videos below so that you don’t have to search them out on the Interwebs. This post will always contain the latest videos. Enjoy. PS. Have you donated yet? To […]


The First Year in Review 2 - Firearms Photographer | Firelance Media

The First Year in Review

by Matt • September 12, 2014

A year ago this week I started Firelance Media so here at the first anniversary I thought it would be important to record the learnings I’ve had as a business owner in this industry. Like most small business owners would say, the beginning is always the hardest. I came off of two years of unemployment, a […]


The Importance and Uselessness of Watermarks 3 - Firearms Photographer | Firelance Media

The Importance and Uselessness of Watermarks

by Matt • May 5, 2014

Over the past week, I’ve found that I’ve had somewhere upwards of 10 conversations of varying degrees around intellectual property, watermarks, trademarks, etc.  This ranged from industry friends, to other photographers, to DJs, to clients, to family members. Everyone that I spoke to had a differing opinion and a different approach which clearly impressed on me […]


REVIEW: The Switchback by Thyrm and Costa Ludus

by Matt • May 2, 2014

When I was out at SHOT SHOW, I had a few minutes to catch up with Chris Costa and he told me about a new product coming out from Thyrm, called the Switchback. A few weeks later, Andrew Frazier, owner of Thyrm shipped me two versions of it, a small size for a light like […]


What I Learned at SHOT SHOW 2014 4 - Firearms Photographer | Firelance Media

What I Learned at SHOT SHOW 2014

by Matt • January 31, 2014

This was not my first SHOT Show, but it WAS my first show in the capacity of photo/video/pseudo-journalist guy. Here are some of the things I learned personally and professionally in no particular order. Mind you, this is just scratching the surface. PERSONAL Relish the moment – you are fortunate enough to be working in an […]


Dakota Meyer Partners with VERTX on FTWGA Clothing Line

by Matt • January 30, 2014

Cincinnati, Ohio (January 28, 2014) Vertx is proud to announce a partnership with Dakota Meyer to develop a co-branded line of apparel in support of For Those Who Gave All. (www.ftwga.com) FTWGA is the brainchild of Meyer, the first living Marine in three decades to receive the Medal of Honor. The overarching goal of FTWGA […]


SHOT SHOW 2014 - Legion Firearms 5 - Firearms Photographer | Firelance Media

SHOT SHOW 2014 – Legion Firearms

by Matt • January 23, 2014

Legion Firearms has been making quite a name for itself in the past few years for producing high quality, high durability weapons. In 2013, Legion found themselves overwhelmed with orders and found it difficult to keep up with demand. To help remedy that in 2014, Legion has been hiring additional staff to straighten out logistics […]


SHOT SHOW 2014 – Sweaty Muddy Bloody

by Matt • January 19, 2014

Sweaty Muddy Bloody is doing some of the best texturing work in the business these days. Chad Zeller, Owner, is a master of his craft which is evident by his pairing with Doug Holloway of ATEi, arguably the best machinist of slide serrations in the market. I caught up with the two at SHOT SHOW […]


DESERT TECH INTRODUCES THE MICRO DYNAMIC RIFLE

by Matt • January 10, 2014

January 9th, 2014 -Salt Lake City Utah – Desert Tech is pleased to announce a new product for SHOT SHOW 2014 – the Micro Dynamic Rifle (MDR), it was announced today by Nick Young, CEO of Desert Tech. The MDR is a perfectly balanced compact auto loading bullpup rifle that gives LE, Military and Government […]


Bad or Worse: The Glock 42 Video

by Matt • January 4, 2014

So this video has been making the rounds in the past 24 hours. It is of some Glock employee talking about the upcoming Glock 42. The video on YouTube is “unlisted” but with several thousand views already, I’m sure I’m not breaking any news by sharing here. I’ll leave the internet commandos to debate whether […]