Magpul Throws Some Shade(s) 1 - Firearms Photographer | Firelance Media

Magpul Throws Some Shade(s)

by Matt • July 21, 2018

It seems like every other blog post here is becoming something about Magpul. Again, I’ll reiterate, I’m not a shill for them. I just really dig the products, and I write about stuff that interests me. Unsurprisingly, it seems like every new launch from Magpul HQ is something I need in my life at the right […]

Training Insight: Just Do Cool Sh*t like Ridgeline 6 - Firearms Photographer | Firelance Media

Training Insight: Just Do Cool Sh*t like Ridgeline

by Matt • May 28, 2018

The firearms training segment of the industry is pretty stale these days. How many fundamental level pistol/carbine classes can you take? Any serious student would say “as many as you can – never stop practicing the fundamentals.” I agree with that wholeheartedly which is why I stopped doing a lot of shoothouse and force on force […]

acquisition predictions

Predictions for the GEMTECH and Smith & Wesson Deal

by Matt • July 5, 2017

It’s been a while since I saw acquisition related news in this business that actually got me excited. With the recent announcement by RECOIL that Smith & Wesson, a division of the American Outdoor Brands Corporation purchased silencer company GEMTECH for an undisclosed amount of money, I get to put on my M&A hat and […]

Outdoor Research - Where the wild things play

The Top 5 Takeaways from OR’s Latest Video

by Matt • June 16, 2017

“Where the Wild Things Play” is the latest video from Outdoor Research and Krystle Wright. Set to the background music of Cake’s “Short Skirt Long Jacket” the short film hits on all levels, showing that women can absolutely crush outdoor sports. In 4 days, this video has been seen more than 1.4 MILLION times. How […]


Our Subtle Shift of Strategy

by Matt • May 12, 2017

I’ll give it to Facebook. They’ve got the evergreen content strategy nailed. Those reminder posts that they inject into your feed really give you a good perspective of where you are today versus where you were one, two, or five years ago. It’s amazing to sit back and think about what we choose to post […]

RECOIL Covers our Coverage 12 - Firearms Photographer | Firelance Media

RECOIL Covers our Coverage

by Matt • August 27, 2015

It’s always cool to see your stuff in print, but even cooler when it’s on the physical and virtual pages of RECOIL magazine at the same time. Thanks to everyone, especially David Reeder, for getting the word out about the upcoming documentary on “Vehicle CQB with William Petty.”

Greenside Training Tracker Patch

VIDEO: MDFI Hosts Greenside Training

by Matt • May 4, 2015

A few weeks ago, Trek from MDFI invited me out to Michigan to attend the two day tracking class taught by Freddy Osuna of Greenside Training. My primary goal was to continue my tracking education since I was last with Freddy in Arizona in October, take a few pictures, and generally be around great friends. When we picked […]

Will Petty's VCQB - Our Newest Film Project 13 - Firearms Photographer | Firelance Media

Will Petty’s VCQB – Our Newest Film Project

by Matt • March 20, 2015

Over the past year, I have had the amazing fortune to get to know some of the best people this industry has to offer and work on some great projects. I believe that by surrounding yourself with truly good people, you are, in turn, elevated. I couldn’t be more proud or excited to announce that we have been […]

Why You Don't Deserve That Free Product 14 - Firearms Photographer | Firelance Media

Why You Don’t Deserve That Free Product

by Matt • February 5, 2015

After seeing the crowds at SHOT SHOW, and what appeared to be an influx of “new media” types, I felt compelled to write this article despite the fact that I will probably be ostracized by my own peers for being an elitist douchebag. Interested? Read on.

What We Can Learn From Magpul 15 - Firearms Photographer | Firelance Media

What We Can Learn From Magpul

by Matt • January 14, 2015

As you read this, Magpul is very busy breaking the Internet by using a well laid out marketing strategy leading up to SHOT SHOW 2015. Typically, at the show, Magpul has a great booth adorned with the coolest vehicles, walls of unobtanium, and just a whole bunch of rad products. Given what has happened this week, […]