Ideas

acquisition predictions

Predictions for the GEMTECH and Smith & Wesson Deal

by Matt • July 5, 2017

It’s been a while since I saw acquisition related news in this business that actually got me excited. With the recent announcement by RECOIL that Smith & Wesson, a division of the American Outdoor Brands Corporation purchased silencer company GEMTECH for an undisclosed amount of money, I get to put on my M&A hat and […]


An Inside Look at marketing Companies

An Inside Look: Marketing Companies – A New Era of Snake Oil?

by Matt • June 6, 2017

This “industry” is becoming overrun with people intent on delivering marketing services to small businesses. Undoubtedly, there are many reputable firms out there, but there are also many that are doing more harm than good. I’ve wanted to address the issue of Marketing Companies for the better part of a year, and I finally got to putting my […]


"Documerican Road": Our Next Major Project 1 - Firearms Photographer | Firelance Media

“Documerican Road”: Our Next Major Project

by Matt • February 15, 2016

Back in the mid 1970s, the Environmental Protection Agency enlisted the help of many freelance photographers to create DOCUMERICA – a collection of images related to the state of the environment at the time, EPA activities, and the general daily life of American citizens. There are over 15,000 images in their archive. Inspired by a […]


REVIEW: The Switchback by Thyrm and Costa Ludus

by Matt • May 2, 2014

When I was out at SHOT SHOW, I had a few minutes to catch up with Chris Costa and he told me about a new product coming out from Thyrm, called the Switchback. A few weeks later, Andrew Frazier, owner of Thyrm shipped me two versions of it, a small size for a light like […]


FAA grounds Beer-Delivery Drone, then Yells at Cloud 2 - Firearms Photographer | Firelance Media

FAA grounds Beer-Delivery Drone, then Yells at Cloud

by Matt • February 1, 2014

Drones are great. The government is the old person shouting at clouds. A friend sent me this link to a Lakemaid Beer ad that shows the small company using a drone to deliver beer to ice fishermen.


What I Learned at SHOT SHOW 2014 3 - Firearms Photographer | Firelance Media

What I Learned at SHOT SHOW 2014

by Matt • January 31, 2014

This was not my first SHOT Show, but it WAS my first show in the capacity of photo/video/pseudo-journalist guy. Here are some of the things I learned personally and professionally in no particular order. Mind you, this is just scratching the surface. PERSONAL Relish the moment – you are fortunate enough to be working in an […]


Accurate As A Broken Washing Machine 4 - Firearms Photographer | Firelance Media

Accurate As A Broken Washing Machine

by Matt • October 6, 2013

For the past 5 months, FIVE MONTHS, my reliable old doublestack washing machine has been out of commission. I’ve been lugging my laundry to various friends’ houses and laundromats to get it done, wasting time staring at walls, playing way too much Candy Crush and generally figuring out a way to either get it fixed […]