Magpul Throws Some Shade(s) 1 - Firearms Photographer | Firelance Media

Magpul Throws Some Shade(s)

by Matt • July 21, 2018

It seems like every other blog post here is becoming something about Magpul. Again, I’ll reiterate, I’m not a shill for them. I just really dig the products, and I write about stuff that interests me. Unsurprisingly, it seems like every new launch from Magpul HQ is something I need in my life at the right […]

Training Insight: Just Do Cool Sh*t like Ridgeline 6 - Firearms Photographer | Firelance Media

Training Insight: Just Do Cool Sh*t like Ridgeline

by Matt • May 28, 2018

The firearms training segment of the industry is pretty stale these days. How many fundamental level pistol/carbine classes can you take? Any serious student would say “as many as you can – never stop practicing the fundamentals.” I agree with that wholeheartedly which is why I stopped doing a lot of shoothouse and force on force […]

Wiley X® Aviators

Wiley X® Flies into 2018 with New Aviators

by Matt • February 5, 2018

While most folks at SHOT were oohing and aahing over the same old black rifles and accessories, I kept getting drawn into searching for the products that enhanced my everyday lifestyle. I don’t carry a gun for a living, but I DO spend most of my time outside whether it be on a photo shoot, […]

MultiCam® Names Pincroft Official European Fabric Printer 12 - Firearms Photographer | Firelance Media

MultiCam® Names Pincroft Official European Fabric Printer

by Matt • January 22, 2018

A bit of news for all of you MultiCam® fans from across the pond. Top Dyeing and Printing Specialist to Offer Fabrics in Popular MultiCam Patterns through 1947, LLC Brooklyn, NY – MultiCam®, the combat-proven, complete family of concealment solutions for those who demand the best, has announced that it has named Pincroft Dyeing and Printing […]


I See Tiny Ghosts! New Glock 43 Slides from Grey Ghost Precision

by Matt • January 20, 2018

Remember that Glock-customization market that you were making of fun of a year or two ago? Yeah, it’s continuing to grow. Admittedly it’s sometimes for the better, sometimes for the worse. I mean really, who needs to skeletonize the ENTIRE frame on a Glock? But for the better, you have companies like Grey Ghost Precision […]

Grey Ghost Gets Grim 13 - Firearms Photographer | Firelance Media

Grey Ghost Gets Grim

by Matt • September 25, 2017

I’m a fan of Grey Ghost Precision as much for the gear as I am for the people that make up the company. Quality folks all around. The team has recently announced The Grim precision rifle in 6.5 Creedmoor and that it is available to order at the Grey Ghost Precision website. I know some […]

Sig Sauer P320

Sig Releases Statement on P320 Safety Issues

by Matt • August 4, 2017

After some social media hubbub this week in response to a Dallas, TX PD decision to pull the P320 from their officers citing safety concerns, Sig Sauer has released an official statement. Full release below: FOR IMMEDIATE RELEASE PR Contact: Jordan Hunter SIG SAUER, Inc. 603-610-3293 SIG SAUER Reaffirms Safety of P320 Pistol    Striker-fired pistol […]

acquisition predictions

Predictions for the GEMTECH and Smith & Wesson Deal

by Matt • July 5, 2017

It’s been a while since I saw acquisition related news in this business that actually got me excited. With the recent announcement by RECOIL that Smith & Wesson, a division of the American Outdoor Brands Corporation purchased silencer company GEMTECH for an undisclosed amount of money, I get to put on my M&A hat and […]


The Strangest Press Release Ever?

by Matt • June 23, 2017

Every day, my inbox gets flooded with press release after press release from marketing and PR companies working hard for their clients. I even setup mail filters to shuttle them all into one folder so I can scan them when I have time. But this latest press release from Shults Media Relations really caught my eye […]

Thyrm Cellvault XL

Thyrm Releases CellVaultXL™

by Matt • February 9, 2017

We’re always stoked when clients bring innovative new products to the market and trust us enough to help them along the way. Thyrm has recently released the CellVault XL™, a progression of the original CellVault. The XL provides more space, more opportunities, and better organization without taking up much more space on your pack. Users […]