Our Subtle Shift of Strategy

by Matt • May 12, 2017

I’ll give it to Facebook. They’ve got the evergreen content strategy nailed. Those reminder posts that they inject into your feed really give you a good perspective of where you are today versus where you were one, two, or five years ago. It’s amazing to sit back and think about what we choose to post […]

Thyrm Cellvault XL

Thyrm Releases CellVaultXL™

by Matt • February 9, 2017

We’re always stoked when clients bring innovative new products to the market and trust us enough to help them along the way. Thyrm has recently released the CellVault XL™, a progression of the original CellVault. The XL provides more space, more opportunities, and better organization without taking up much more space on your pack. Users […]

Greenside Training Tracker Patch

VIDEO: MDFI Hosts Greenside Training

by Matt • May 4, 2015

A few weeks ago, Trek from MDFI invited me out to Michigan to attend the two day tracking class taught by Freddy Osuna of Greenside Training. My primary goal was to continue my tracking education since I was last with Freddy in Arizona in October, take a few pictures, and generally be around great friends. When we picked […]

Trek's Trek: Ride to Honor Brian Terry - The Final Video 1 - Firearms Photographer | Firelance Media

Trek’s Trek: Ride to Honor Brian Terry – The Final Video

by Matt • January 12, 2015

It has been a pleasure and an honor working with Trek throughout this entire process. Please enjoy the final Trek’s Trek video, and continue to donate what you can, when you can. Some words from Erik- “As I take a short hiatus from all things, “bicycle,” I am ecstatic to report that with the help […]

SHOT SHOW 2014 – Iron Forged Concepts Coordinates With TNVC

by Matt • January 21, 2014

Not every company can provide all things to all people. That’s why partnerships are born. This week I had the chance to be onsite when Iron Forged Concepts was being featured in the TNVC booth at SHOT SHOW and I witnessed two great companies working with each other for the benefit of the customer. IFC […]

SHOT SHOW 2014 – Sweaty Muddy Bloody

by Matt • January 19, 2014

Sweaty Muddy Bloody is doing some of the best texturing work in the business these days. Chad Zeller, Owner, is a master of his craft which is evident by his pairing with Doug Holloway of ATEi, arguably the best machinist of slide serrations in the market. I caught up with the two at SHOT SHOW […]

Iron Forged Concepts: SARA Helmet Adaptor 2 - Firearms Photographer | Firelance Media

Iron Forged Concepts: SARA Helmet Adaptor

by Matt • November 29, 2013

When I was out in Ohio at a shoothouse class with MDFI, I was trying out my new Team Wendy EXFIL helmet. I couldn’t seem to get my MSA Sordin earpro to work very well, meaning, it was uncomfortable. I played with three or four different sets of earpro and muddled my way through the […]

VIDEO: Dark Angel Medical – Bullets and Bandages

by Matt • October 19, 2013

Video from Day 3 of Bullets and Bandages, a specialty medical and firearms class taught at Sig Academy in New Hampshire. Kerry Davis, Founder of Dark Angel Medical, tailored his nationally acclaimed course specifically for students at Sig Academy. In this class, students develop skills to deal with life threatening medical emergencies whether on the […]