![Switchback 2.0 by Thyrm - Product Launch Video - Firearms Photographer | Firelance Media Thyrm Cellvault XL](https://firelancemedia.com/wp-content/uploads/2016/06/Firelance-Media-2917.jpg)
Develop a short product launch video to highlight the features and capabilities of the Switchback 2.0 by Thyrm.
The Proposal
Following the success of the CellVault XL, avoid the common firearms-industry cliches and provide a context for the Switchback 2.0 that is more approachable by everyday users. End result to produce a 1 minute video.
The Outcome
Utilizing one camera, several actors, and a variety of settings we highlight the Switchback 2.0 as an integral part of an individual’s everyday life.