Thyrm Cellvault XL

Thyrm – Switchback 2.0 Product Launch Video

Develop a short product launch video to highlight the features and capabilities of the Switchback 2.0 by Thyrm.

The Proposal

Following the success of the CellVault XL, avoid the common firearms-industry cliches and provide a context for the Switchback 2.0 that is more approachable by everyday users. End result to produce a 1 minute video.

The Outcome

Utilizing one camera, several actors, and a variety of settings we highlight the Switchback 2.0 as an integral part of an individual’s everyday life.

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