Uncategorized

SHOT SHOW 2015 Coverage 1 - Firearms Photographer | Firelance Media

SHOT SHOW 2015 Coverage

by Matt • January 25, 2015

This year, I had the amazing opportunity to cover SHOT SHOW 2015 as part of the GearScout team. I was able to write several articles on the products in a variety of areas, but also learn from one of the best writers and photojournalists in the industry, Rob Curtis. Below is a collection of the […]


What We Can Learn From Magpul 3 - Firearms Photographer | Firelance Media

What We Can Learn From Magpul

by Matt • January 14, 2015

As you read this, Magpul is very busy breaking the Internet by using a well laid out marketing strategy leading up to SHOT SHOW 2015. Typically, at the show, Magpul has a great booth adorned with the coolest vehicles, walls of unobtanium, and just a whole bunch of rad products. Given what has happened this week, […]


Trek's Trek: Ride to Honor Brian Terry - The Final Video 5 - Firearms Photographer | Firelance Media

Trek’s Trek: Ride to Honor Brian Terry – The Final Video

by Matt • January 12, 2015

It has been a pleasure and an honor working with Trek throughout this entire process. Please enjoy the final Trek’s Trek video, and continue to donate what you can, when you can. Some words from Erik- “As I take a short hiatus from all things, “bicycle,” I am ecstatic to report that with the help […]


This Article Nailed The Reasons Why I Suck At Photography 7 - Firearms Photographer | Firelance Media

This Article Nailed The Reasons Why I Suck At Photography

by Matt • November 16, 2014

Before you either agree that I suck, or try to tell me that I don’t, realize that we all suck at something. Cheered up yet? Read on. While sitting in my car yesterday, I came across this article on PetaPixel that really got me thinking about where Firelance Media sits in the industry and the reasons […]


Greenside Training: Tracking the Human Spirit 9 - Firearms Photographer | Firelance Media

Greenside Training: Tracking the Human Spirit

by Matt • October 19, 2014

“Hi. Freddy Osuna.” I heard those three simple words as I shook the hand of man that I instantly knew was different from a lot of instructors. Outwardly, he exuded the confidence that comes from years of active duty in the USMC, but I could see that there was something deeper in his eyes that […]


New Aimpoint Carbine Optic 11 - Firearms Photographer | Firelance Media

New Aimpoint Carbine Optic

by Matt • October 19, 2014

Soldier Systems Daily caught wind of a leak from Aimpoint on Facebook. If the rumors prove to be true (and SSD is as reliable as they come), there could be a great new entry level optic for shooters with that standard Aimpoint quality. Price will be in the mid $300s and available in the next […]


Trek's Trek: The Videos 13 - Firearms Photographer | Firelance Media

Trek’s Trek: The Videos

by Matt • September 24, 2014

We’ve had the privilege of  working with Erik Utrecht and his 2000 mile Trek’s Trek: Ride to Honor Brian Terry. We’ve compiled the list of fundraising videos below so that you don’t have to search them out on the Interwebs. This post will always contain the latest videos. Enjoy. PS. Have you donated yet? To […]


The First Year in Review 15 - Firearms Photographer | Firelance Media

The First Year in Review

by Matt • September 12, 2014

A year ago this week I started Firelance Media so here at the first anniversary I thought it would be important to record the learnings I’ve had as a business owner in this industry. Like most small business owners would say, the beginning is always the hardest. I came off of two years of unemployment, a […]


Trek's Trek: Ride for the Brian Terry Foundation 17 - Firearms Photographer | Firelance Media

Trek’s Trek: Ride for the Brian Terry Foundation

by Matt • August 15, 2014

Starting today, Erik “Trek” Utrecht is on a mission: to ride 2000 miles to raise awareness and more than a few funds for the Brian Terry Foundation. In the spring of this year, allegedly (for the lawyers that read this) there was a scam “charity” setup that bilked thousands of dollars from individuals and companies, […]


There Is No Reason To Like a Facebook Page 19 - Firearms Photographer | Firelance Media

There Is No Reason To Like a Facebook Page

by Matt • July 24, 2014

I came across THIS ARTICLE by Matt Hollowell earlier today and it made a lot of sense to me. Especially the primary point: “Facebook gives us three options when interacting with a Page. You can passively not like (or actively Unlike) a Page, you can Like it and send up another ‘whatevs’ into the universe, […]