opinion

A Different Kind of SHOT SHOW 1 - Firearms Photographer | Firelance Media

A Different Kind of SHOT SHOW

by Matt • January 31, 2018

[While I am baring my feelings in this post, probably to the detriment of my business, I’ve never been one to hold back. Want to know how I feel? Just ask.] I’ve gone out to SHOT SHOW for many years now, more times than some of my peers, not as many times as the true […]


Why the Gun Industry Will Be Saved by Magpul 3 - Firearms Photographer | Firelance Media

Why the Gun Industry Will Be Saved by Magpul

by Matt • January 22, 2018

It’s Media Day at the Range at SHOT SHOW 2018 and I am not attending. It feels strange because Range Day is a normal staple of my SHOT SHOW agenda.  As I woke up this morning, with the plastic reality that is Vegas looming over me, I was reminded that my favorite event in product […]


Despair

The Strangest Press Release Ever?

by Matt • June 23, 2017

Every day, my inbox gets flooded with press release after press release from marketing and PR companies working hard for their clients. I even setup mail filters to shuttle them all into one folder so I can scan them when I have time. But this latest press release from Shults Media Relations really caught my eye […]


An Inside Look at marketing Companies

An Inside Look: Marketing Companies – A New Era of Snake Oil?

by Matt • June 6, 2017

This “industry” is becoming overrun with people intent on delivering marketing services to small businesses. Undoubtedly, there are many reputable firms out there, but there are also many that are doing more harm than good. I’ve wanted to address the issue of Marketing Companies for the better part of a year, and I finally got to putting my […]


Ahhh, Hypocrisy! Welcome Back! 9 - Firearms Photographer | Firelance Media

Ahhh, Hypocrisy! Welcome Back!

by Matt • May 24, 2016

If you’ve followed my stuff for a while, you know that I can tend to be a bit outspoken about protecting artists rights, especially when it comes to copyright. I’ve stood on more than one soapbox, had a LOT of discussions with folks (and peers) with dissenting opinions, and have come to the conclusion that […]


What We Can Learn from Panteao’s Screw Up

by Matt • February 8, 2016

MattMatt Stagliano is a photographer first, and firearms / outdoors enthusiast second. His work has appeared in countless magazines and online outlets such as RECOIL, SKILLSET, Guns & Ammo, Concealment, Breach Bang Clear, Ammoland, and others. He spends most of his time running Stonetree Creative, a full service portrait studio in Maine when he is […]


Depression: Not Giving In to the Dark Side 12 - Firearms Photographer | Firelance Media

Depression: Not Giving In to the Dark Side

by Matt • January 31, 2016

I don’t consider myself an entrepreneur. I think that is an overused term for anyone that has a good idea. I know true entrepreneurs and they are at a different level than most folks. I am a small business owner that at any given time is searching for ways to improve the business, grow, learn, […]


Why You Don't Deserve That Free Product 14 - Firearms Photographer | Firelance Media

Why You Don’t Deserve That Free Product

by Matt • February 5, 2015

After seeing the crowds at SHOT SHOW, and what appeared to be an influx of “new media” types, I felt compelled to write this article despite the fact that I will probably be ostracized by my own peers for being an elitist douchebag. Interested? Read on. MattMatt Stagliano is a photographer first, and firearms / outdoors enthusiast […]


The Importance and Uselessness of Watermarks 16 - Firearms Photographer | Firelance Media

The Importance and Uselessness of Watermarks

by Matt • May 5, 2014

Over the past week, I’ve found that I’ve had somewhere upwards of 10 conversations of varying degrees around intellectual property, watermarks, trademarks, etc.  This ranged from industry friends, to other photographers, to DJs, to clients, to family members. Everyone that I spoke to had a differing opinion and a different approach which clearly impressed on me […]


Two is One, One is…oh sh*t!

by Matt • October 11, 2013

It’s autumn in Maine and there is no better time to be in the Northeast. The colors are exploding, the air is dry, and if you listen carefully, you can hear the constant spritzing of Scent-A-Way in the woods. To spend some time away from this keyboard, I headed to the range yesterday. The goal […]