SHOT SHOW 2018

Wiley X® Aviators

Wiley X® Flies into 2018 with New Aviators

by Matt • February 5, 2018

While most folks at SHOT were oohing and aahing over the same old black rifles and accessories, I kept getting drawn into searching for the products that enhanced my everyday lifestyle. I don’t carry a gun for a living, but I DO spend most of my time outside whether it be on a photo shoot, […]


A Different Kind of SHOT SHOW 1 - Firearms Photographer | Firelance Media

A Different Kind of SHOT SHOW

by Matt • January 31, 2018

[While I am baring my feelings in this post, probably to the detriment of my business, I’ve never been one to hold back. Want to know how I feel? Just ask.] I’ve gone out to SHOT SHOW for many years now, more times than some of my peers, not as many times as the true […]


MultiCam® Names Pincroft Official European Fabric Printer 2 - Firearms Photographer | Firelance Media

MultiCam® Names Pincroft Official European Fabric Printer

by Matt • January 22, 2018

A bit of news for all of you MultiCam® fans from across the pond. Top Dyeing and Printing Specialist to Offer Fabrics in Popular MultiCam Patterns through 1947, LLC Brooklyn, NY – MultiCam®, the combat-proven, complete family of concealment solutions for those who demand the best, has announced that it has named Pincroft Dyeing and Printing […]


Why the Gun Industry Will Be Saved by Magpul 3 - Firearms Photographer | Firelance Media

Why the Gun Industry Will Be Saved by Magpul

by Matt • January 22, 2018

It’s Media Day at the Range at SHOT SHOW 2018 and I am not attending. It feels strange because Range Day is a normal staple of my SHOT SHOW agenda.  As I woke up this morning, with the plastic reality that is Vegas looming over me, I was reminded that my favorite event in product […]