Opinions

Things to Consider: Costa’s “Easy Day” Video

by Matt • December 17, 2013

Let me start by saying that I actually really enjoyed “Easy Day” by the folks over at Costa Ludus. I’ve had the chance to meet and talk with Chris, and I like the fact that he is trying to do something different in the industry with videos like this. What I found better than the […]


I Have Nothing to Giveaway

by Matt • December 17, 2013

There has been a trend lately, especially in the firearms industry, of “farming” Facebook likes via Giveaways. You know what I mean…some company that you actually like has teamed up with some “partners” to giveaway some piece of schwag. All you have to do is LIKE 30 different pages, share the post, slap your mother, […]


Tips For Anyone That Takes Pictures

by Matt • December 10, 2013

Content is king on the intarwebs. Advancements in technology allow anyone to take video or photos anytime anywhere. That doesn’t mean you should. Just like firearms training, you don’t want to learn from amateurs or poor trainers, so why settle for bad photography and video? Here’s my best advice for those of you that do it […]


Some Creepy Dudes Said Some Creepy Things To This Reporter. So She Is Calling Them Out In Public. 1 - Firearms Photographer | Firelance Media

Some Creepy Dudes Said Some Creepy Things To This Reporter. So She Is Calling Them Out In Public.

by Matt • December 3, 2013

Some Creepy Dudes Said Some Creepy Things To This Reporter. So She Is Calling Them Out In Public.. I saw this article earlier this morning and it got me thinking: is the creeper vibe that Emily Graslie describes not the EXACT thing that gets done to females in the gun industry? And we wonder why […]


Iron Forged Concepts: SARA Helmet Adaptor 2 - Firearms Photographer | Firelance Media

Iron Forged Concepts: SARA Helmet Adaptor

by Matt • November 29, 2013

When I was out in Ohio at a shoothouse class with MDFI, I was trying out my new Team Wendy EXFIL helmet. I couldn’t seem to get my MSA Sordin earpro to work very well, meaning, it was uncomfortable. I played with three or four different sets of earpro and muddled my way through the […]


REVIEW - point6 Hiking Tech Socks 3 - Firearms Photographer | Firelance Media

REVIEW – point6 Hiking Tech Socks

by Matt • November 12, 2013

2 weeks ago, if someone asked me to write a review about socks, I would have given them the same blank stare that I give most people when they ask me to do stupid things. How the hell do you write a review about socks? They go on your feet. They come off your feet. […]


Gear vs Training Vs Practicality

by Matt • November 11, 2013

I shoot photos at a lot of classes so I spend a lot of time really inspecting gear through the viewfinder. In the process of looking at everyone’s setup, I realize just how little folks know about actually setting it up. A few of my more savvy readers are rolling their eyes right now because […]


Report Card - First Thirty Days 4 - Firearms Photographer | Firelance Media

Report Card – First Thirty Days

by Matt • October 16, 2013

It has been a little over 30 days since we started this company, and I’m proud to say we’re growing in all of the right directions. So much so that it is difficult to recount the last 720 hours. Among our clients in this first month are the National Rifle Association, Dark Angel Medical, and […]


Two is One, One is…oh sh*t!

by Matt • October 11, 2013

It’s autumn in Maine and there is no better time to be in the Northeast. The colors are exploding, the air is dry, and if you listen carefully, you can hear the constant spritzing of Scent-A-Way in the woods. To spend some time away from this keyboard, I headed to the range yesterday. The goal […]


REVIEW: The Aegis Belt from Ares Gear 5 - Firearms Photographer | Firelance Media

REVIEW: The Aegis Belt from Ares Gear

by Matt • October 10, 2013

From the Ares Gear webpage: “The Aegis belt (released 2013) is one of our newest designs; customers wanted a belt with the same performance as our Ranger belt, but a simpler “look”. Like the Ranger, the Aegis is 1.5″ wide, and is composed of 2 layers of the same proprietary scuba webbing (3 color choices). […]