Opinions

Greenside Training: Tracking the Human Spirit 1 - Firearms Photographer | Firelance Media

Greenside Training: Tracking the Human Spirit

by Matt • October 19, 2014

“Hi. Freddy Osuna.” I heard those three simple words as I shook the hand of man that I instantly knew was different from a lot of instructors. Outwardly, he exuded the confidence that comes from years of active duty in the USMC, but I could see that there was something deeper in his eyes that […]


The First Year in Review 3 - Firearms Photographer | Firelance Media

The First Year in Review

by Matt • September 12, 2014

A year ago this week I started Firelance Media so here at the first anniversary I thought it would be important to record the learnings I’ve had as a business owner in this industry. Like most small business owners would say, the beginning is always the hardest. I came off of two years of unemployment, a […]


Trek's Trek: Ride for the Brian Terry Foundation 5 - Firearms Photographer | Firelance Media

Trek’s Trek: Ride for the Brian Terry Foundation

by Matt • August 15, 2014

Starting today, Erik “Trek” Utrecht is on a mission: to ride 2000 miles to raise awareness and more than a few funds for the Brian Terry Foundation. In the spring of this year, allegedly (for the lawyers that read this) there was a scam “charity” setup that bilked thousands of dollars from individuals and companies, […]


There Is No Reason To Like a Facebook Page 7 - Firearms Photographer | Firelance Media

There Is No Reason To Like a Facebook Page

by Matt • July 24, 2014

I came across THIS ARTICLE by Matt Hollowell earlier today and it made a lot of sense to me. Especially the primary point: “Facebook gives us three options when interacting with a Page. You can passively not like (or actively Unlike) a Page, you can Like it and send up another ‘whatevs’ into the universe, […]


Sentinel Concepts - Low Light Vehicle CQB Trailer Video - Afterthoughts 9 - Firearms Photographer | Firelance Media

Sentinel Concepts – Low Light Vehicle CQB Trailer Video – Afterthoughts

by Matt • July 24, 2014

Hopefully by now, you’ve been able to see the video we made for Sentinel Concepts Low Light Vehicle CQB class. If not, you can watch it here.   You may have also seen the article on Recoil Web with some still pictures Lastly, if you didn’t know, we have over 700 still images up in […]


AAR - EAG Shoothouse - Alliance, OH - June 2014 11 - Firearms Photographer | Firelance Media

AAR – EAG Shoothouse – Alliance, OH – June 2014

by Matt • July 5, 2014

At the end of EAG CQB Ops, I immediately asked Pat Rogers if there was room in the upcoming Shoothouse class (the component I was unable to attend prior to CQB). I felt that there were gaps in my fundamental shoot house training that I wanted to rectify so that I could better process a room. […]


AAR - EAG CQB Ops - Alliance, OH - May 2014 13 - Firearms Photographer | Firelance Media

AAR – EAG CQB Ops – Alliance, OH – May 2014

by Matt • July 4, 2014

It has been several weeks now since I attended EAG CQB Ops at the amazing Alliance Ohio Police Department training facility and wanted to let all of the learning settle in before writing an AAR so that I could do it logically, rather than from the overwhelming emotional dump that one feels when leaving a class […]


CPT/Oneiros Valley Practical Admin Pouch (PAP) 15 - Firearms Photographer | Firelance Media

CPT/Oneiros Valley Practical Admin Pouch (PAP)

by Matt • June 2, 2014

Matthew Cole, owner of Cole Partnerships & Training (CPT), is one of those guys that never seems to sleep and is mysteriously everywhere at the same time.  It is that kind of hustle that is going to make an impact in this industry. I met Matt while standing in line waiting to get into the […]


The Importance and Uselessness of Watermarks 17 - Firearms Photographer | Firelance Media

The Importance and Uselessness of Watermarks

by Matt • May 5, 2014

Over the past week, I’ve found that I’ve had somewhere upwards of 10 conversations of varying degrees around intellectual property, watermarks, trademarks, etc.  This ranged from industry friends, to other photographers, to DJs, to clients, to family members. Everyone that I spoke to had a differing opinion and a different approach which clearly impressed on me […]


Princeton Tec Lights Up SHOT Show 2014 19 - Firearms Photographer | Firelance Media

Princeton Tec Lights Up SHOT Show 2014

by Matt • February 4, 2014

There’s something to be said for stumbling upon a company that instantly gives you what you want without the heavy handed marketing push of large corporations. At SHOT Show 2014, I was given a generous amount of time from George Chevalier, Marketing Director and Communications Manager for the Trenton, NJ based manufacturer Princeton Tec who […]