Opinions

Here's How To Lose History by Being Stubborn 1 - Firearms Photographer | Firelance Media

Here’s How To Lose History by Being Stubborn

by Matt • May 9, 2016

My grandfather Buck was born in 1922. That makes him 94 this year. He is still going strong, or so I hear. You see, I haven’t spoken to him in over 15 years, and I know I never will again. As far back as I can remember, I viewed my grandfather as a near mythical […]


Maine Adaptive Veterans No Boundaries Needs Your Help 2 - Firearms Photographer | Firelance Media

Maine Adaptive Veterans No Boundaries Needs Your Help

by Matt • February 26, 2016

This is a plea for donations to a charity I believe in. If that does not interest you, feel free to move on, but I appreciate you stopping by. Maine Adaptive is a non-profit organization here in my great state that assists people with all levels of disabilities achieve things they never thought possible. By […]


What We Can Learn from Panteao’s Screw Up

by Matt • February 8, 2016
When this whole incident about Travis Haley vs. Panteao Productions, and the "Did he or did he not ND?" drama began late last week, I started working on a post about it all, but I wanted to see if more facts emerged. I watched the meme's come out, the edited videos, the responses both from [...]

Depression: Not Giving In to the Dark Side 3 - Firearms Photographer | Firelance Media

Depression: Not Giving In to the Dark Side

by Matt • January 31, 2016

I don’t consider myself an entrepreneur. I think that is an overused term for anyone that has a good idea. I know true entrepreneurs and they are at a different level than most folks. I am a small business owner that at any given time is searching for ways to improve the business, grow, learn, […]


Line in the Valley Cover

Book Review – “Line in the Valley”

by Matt • September 1, 2015

Rarely do I get a chance to sit down and read for pure enjoyment’s sake. Usually, I am catching up on news, researching product trends, or trying to better understand how we as media are performing in this business. However, after meeting author Chris Hernandez at a recent training event, I wanted to lose myself in […]


The Overlooked Ingredient in Most Firearms Videos: Audio 4 - Firearms Photographer | Firelance Media

The Overlooked Ingredient in Most Firearms Videos: Audio

by Matt • March 11, 2015

If you make gun-related or range videos and don’t concentrate on audio quality, you’re wrong. Here’s why. According to Kleiner Perkins, “Mobile Now Accounts For 25% Of All Web Usage: That’s up from 14% a year ago”, so at this rate, most of your videos will be seen on a smart phone at some point in the […]


Why You Don't Deserve That Free Product 5 - Firearms Photographer | Firelance Media

Why You Don’t Deserve That Free Product

by Matt • February 5, 2015

After seeing the crowds at SHOT SHOW, and what appeared to be an influx of “new media” types, I felt compelled to write this article despite the fact that I will probably be ostracized by my own peers for being an elitist douchebag. Interested? Read on.


The Worst Thing I Saw at SHOT SHOW 2015 6 - Firearms Photographer | Firelance Media

The Worst Thing I Saw at SHOT SHOW 2015

by Matt • February 1, 2015

Inevitably, when you enter the massive acreage that is SHOT SHOW, you are bound to bump into products that amaze you, bewilder you, impress you, and then there are those products that make you angry.


What We Can Learn From Magpul 7 - Firearms Photographer | Firelance Media

What We Can Learn From Magpul

by Matt • January 14, 2015

As you read this, Magpul is very busy breaking the Internet by using a well laid out marketing strategy leading up to SHOT SHOW 2015. Typically, at the show, Magpul has a great booth adorned with the coolest vehicles, walls of unobtanium, and just a whole bunch of rad products. Given what has happened this week, […]


This Article Nailed The Reasons Why I Suck At Photography 8 - Firearms Photographer | Firelance Media

This Article Nailed The Reasons Why I Suck At Photography

by Matt • November 16, 2014

Before you either agree that I suck, or try to tell me that I don’t, realize that we all suck at something. Cheered up yet? Read on. While sitting in my car yesterday, I came across this article on PetaPixel that really got me thinking about where Firelance Media sits in the industry and the reasons […]