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VIDEO: VCQB with William Petty - Official Trailer 1 - Firearms Photographer | Firelance Media

VIDEO: VCQB with William Petty – Official Trailer

by Matt • August 29, 2015

We are extremely proud to have released the trailer for the upcoming “Vehicle CQB with William Petty” instructional film due out in the October 2015 timeframe.   Working in and around a vehicle during a gunfight is as much science as it is art, and subject matter expert William Petty takes you step by step […]


RECOIL Covers our Coverage 2 - Firearms Photographer | Firelance Media

RECOIL Covers our Coverage

by Matt • August 27, 2015

It’s always cool to see your stuff in print, but even cooler when it’s on the physical and virtual pages of RECOIL magazine at the same time. Thanks to everyone, especially David Reeder, for getting the word out about the upcoming documentary on “Vehicle CQB with William Petty.” http://www.recoilweb.com/vehicle-cqb-with-william-petty-inbound-71443.html


Seekins Precision MLOK SP#r

Seekins Precision announces release of M-Lok SP3R handguards

by Matt • June 25, 2015

Lewiston, ID – Seekins Precision, announced the addition of M-Lok compatible SP3R handguards. The Seekins Precision M-Lok SP3R handguards- Are now in stock and available for immediate shipment. Featuring the same innovative flat bottom design as the current Keymod versions. Seekins Precision SP3R handguards have a semi-triangular shape and flat bottom, offering a more stable […]


SHOT SHOW 2015 Coverage 3 - Firearms Photographer | Firelance Media

SHOT SHOW 2015 Coverage

by Matt • January 25, 2015

This year, I had the amazing opportunity to cover SHOT SHOW 2015 as part of the GearScout team. I was able to write several articles on the products in a variety of areas, but also learn from one of the best writers and photojournalists in the industry, Rob Curtis. Below is a collection of the […]


New Aimpoint Carbine Optic 4 - Firearms Photographer | Firelance Media

New Aimpoint Carbine Optic

by Matt • October 19, 2014

Soldier Systems Daily caught wind of a leak from Aimpoint on Facebook. If the rumors prove to be true (and SSD is as reliable as they come), there could be a great new entry level optic for shooters with that standard Aimpoint quality. Price will be in the mid $300s and available in the next […]


Trek's Trek: The Videos 5 - Firearms Photographer | Firelance Media

Trek’s Trek: The Videos

by Matt • September 24, 2014

We’ve had the privilege of  working with Erik Utrecht and his 2000 mile Trek’s Trek: Ride to Honor Brian Terry. We’ve compiled the list of fundraising videos below so that you don’t have to search them out on the Interwebs. This post will always contain the latest videos. Enjoy. PS. Have you donated yet? To […]


The First Year in Review 6 - Firearms Photographer | Firelance Media

The First Year in Review

by Matt • September 12, 2014

A year ago this week I started Firelance Media so here at the first anniversary I thought it would be important to record the learnings I’ve had as a business owner in this industry. Like most small business owners would say, the beginning is always the hardest. I came off of two years of unemployment, a […]


Trek's Trek: Ride for the Brian Terry Foundation 7 - Firearms Photographer | Firelance Media

Trek’s Trek: Ride for the Brian Terry Foundation

by Matt • August 15, 2014

Starting today, Erik “Trek” Utrecht is on a mission: to ride 2000 miles to raise awareness and more than a few funds for the Brian Terry Foundation. In the spring of this year, allegedly (for the lawyers that read this) there was a scam “charity” setup that bilked thousands of dollars from individuals and companies, […]


Tim Dillon brought on as President and CEO of Noveske Rifleworks LLC

by Matt • July 3, 2014

  NOVESKE PRESS RELEASE Dillon brings to the company over 25 years of experience, dedication and support of the American firearms industry. Noveske Rifleworks LLC proudly announces the hiring of Tim Dillon as the new President and Chief Executive Officer of their Oregon based company. Tim will be responsible for the daily operations and continuing […]


CPT/Oneiros Valley Practical Admin Pouch (PAP) 8 - Firearms Photographer | Firelance Media

CPT/Oneiros Valley Practical Admin Pouch (PAP)

by Matt • June 2, 2014

Matthew Cole, owner of Cole Partnerships & Training (CPT), is one of those guys that never seems to sleep and is mysteriously everywhere at the same time.  It is that kind of hustle that is going to make an impact in this industry. I met Matt while standing in line waiting to get into the […]