Branding

Why the Gun Industry Will Be Saved by Magpul

by Matt • January 22, 2018

It’s Media Day at the Range at SHOT SHOW 2018 and I am not attending. It feels strange because Range Day is a normal staple of my SHOT SHOW agenda.  As I woke up this morning, with the plastic reality that is Vegas looming over me, I was reminded that my favorite event in product […]


acquisition predictions

Predictions for the GEMTECH and Smith & Wesson Deal

by Matt • July 5, 2017

It’s been a while since I saw acquisition related news in this business that actually got me excited. With the recent announcement by RECOIL that Smith & Wesson, a division of the American Outdoor Brands Corporation purchased silencer company GEMTECH for an undisclosed amount of money, I get to put on my M&A hat and […]


Outdoor Research - Where the wild things play

The Top 5 Takeaways from OR’s Latest Video

by Matt • June 16, 2017

“Where the Wild Things Play” is the latest video from Outdoor Research and Krystle Wright. Set to the background music of Cake’s “Short Skirt Long Jacket” the short film hits on all levels, showing that women can absolutely crush outdoor sports. In 4 days, this video has been seen more than 1.4 MILLION times. How […]


Shift

Our Subtle Shift of Strategy

by Matt • May 12, 2017

I’ll give it to Facebook. They’ve got the evergreen content strategy nailed. Those reminder posts that they inject into your feed really give you a good perspective of where you are today versus where you were one, two, or five years ago. It’s amazing to sit back and think about what we choose to post […]


Ahhh, Hypocrisy! Welcome Back!

by Matt • May 24, 2016

If you’ve followed my stuff for a while, you know that I can tend to be a bit outspoken about protecting artists rights, especially when it comes to copyright. I’ve stood on more than one soapbox, had a LOT of discussions with folks (and peers) with dissenting opinions, and have come to the conclusion that […]


Why You Don’t Deserve That Free Product

by Matt • February 5, 2015

After seeing the crowds at SHOT SHOW, and what appeared to be an influx of “new media” types, I felt compelled to write this article despite the fact that I will probably be ostracized by my own peers for being an elitist douchebag. Interested? Read on.


The Importance and Uselessness of Watermarks

by Matt • May 5, 2014

Over the past week, I’ve found that I’ve had somewhere upwards of 10 conversations of varying degrees around intellectual property, watermarks, trademarks, etc.  This ranged from industry friends, to other photographers, to DJs, to clients, to family members. Everyone that I spoke to had a differing opinion and a different approach which clearly impressed on me […]


FAA grounds Beer-Delivery Drone, then Yells at Cloud

by Matt • February 1, 2014

Drones are great. The government is the old person shouting at clouds. A friend sent me this link to a Lakemaid Beer ad that shows the small company using a drone to deliver beer to ice fishermen.


Dakota Meyer Partners with VERTX on FTWGA Clothing Line

by Matt • January 30, 2014

Cincinnati, Ohio (January 28, 2014) Vertx is proud to announce a partnership with Dakota Meyer to develop a co-branded line of apparel in support of For Those Who Gave All. (www.ftwga.com) FTWGA is the brainchild of Meyer, the first living Marine in three decades to receive the Medal of Honor. The overarching goal of FTWGA […]


Iron Forged Concepts: SARA Helmet Adaptor

by Matt • November 29, 2013

When I was out in Ohio at a shoothouse class with MDFI, I was trying out my new Team Wendy EXFIL helmet. I couldn’t seem to get my MSA Sordin earpro to work very well, meaning, it was uncomfortable. I played with three or four different sets of earpro and muddled my way through the […]