Posts By: Matt

Behind the Scenes Rifle Builds

Behind the Scenes – 2017 Rifle Builds

by Matt • August 6, 2017

In this video, I walk through two of my most recent rifle builds: a 16″ version that I put together myself with parts from my parts bin, and a 14.5 inch rifle that I planned out to be a high gun assembled by a professional. Nate at First Due Firearms of Sabattus, ME did the […]


Sig Sauer P320

Sig Releases Statement on P320 Safety Issues

by Matt • August 4, 2017

After some social media hubbub this week in response to a Dallas, TX PD decision to pull the P320 from their officers citing safety concerns, Sig Sauer has released an official statement. Full release below: FOR IMMEDIATE RELEASE PR Contact: Jordan Hunter SIG SAUER, Inc. 603-610-3293 jordan.hunter@sigsauer.com SIG SAUER Reaffirms Safety of P320 Pistol    Striker-fired pistol […]


acquisition predictions

Predictions for the GEMTECH and Smith & Wesson Deal

by Matt • July 5, 2017

It’s been a while since I saw acquisition related news in this business that actually got me excited. With the recent announcement by RECOIL that Smith & Wesson, a division of the American Outdoor Brands Corporation purchased silencer company GEMTECH for an undisclosed amount of money, I get to put on my M&A hat and […]


Despair

The Strangest Press Release Ever?

by Matt • June 23, 2017

Every day, my inbox gets flooded with press release after press release from marketing and PR companies working hard for their clients. I even setup mail filters to shuttle them all into one folder so I can scan them when I have time. But this latest press release from Shults Media Relations really caught my eye […]


Outdoor Research - Where the wild things play

The Top 5 Takeaways from OR’s Latest Video

by Matt • June 16, 2017

“Where the Wild Things Play” is the latest video from Outdoor Research and Krystle Wright. Set to the background music of Cake’s “Short Skirt Long Jacket” the short film hits on all levels, showing that women can absolutely crush outdoor sports. In 4 days, this video has been seen more than 1.4 MILLION times. How […]


An Inside Look at marketing Companies

An Inside Look: Marketing Companies – A New Era of Snake Oil?

by Matt • June 6, 2017

This “industry” is becoming overrun with people intent on delivering marketing services to small businesses. Undoubtedly, there are many reputable firms out there, but there are also many that are doing more harm than good. I’ve wanted to address the issue of Marketing Companies for the better part of a year, and I finally got to putting my […]


Shift

Our Subtle Shift of Strategy

by Matt • May 12, 2017

I’ll give it to Facebook. They’ve got the evergreen content strategy nailed. Those reminder posts that they inject into your feed really give you a good perspective of where you are today versus where you were one, two, or five years ago. It’s amazing to sit back and think about what we choose to post […]


Thyrm Cellvault XL

Thyrm Releases CellVaultXL™

by Matt • February 9, 2017

We’re always stoked when clients bring innovative new products to the market and trust us enough to help them along the way. Thyrm has recently released the CellVault XL™, a progression of the original CellVault. The XL provides more space, more opportunities, and better organization without taking up much more space on your pack. Users […]


Lonely Road

Documerican Road Meets Trails Found

by Matt • September 3, 2016

A while back, I wrote about my plans to head out this fall, filming the Documerican Roadtrip. Well, a handful of issues popped up that prevented me from planning and executing the trip the way I wanted to, but never did I give up on the project. As my involvement with BreachBangClear developed, I found a […]


BreachBangClear Explains Parallax 1 - Firearms Photographer | Firelance Media

BreachBangClear Explains Parallax

by Matt • June 16, 2016

When I used to be smart and was studying astrophysics, I understood how parallax calculations were used to judge vast distances in space. As a photographer, I spend most of my time dealing with some level of lens distortion while taking pictures. Fast forward to utilizing firearms and you find that parallax comes into play […]