Marketing

Magpul Throws Some Shade(s) 1 - Firearms Photographer | Firelance Media

Magpul Throws Some Shade(s)

by Matt • July 21, 2018

It seems like every other blog post here is becoming something about Magpul. Again, I’ll reiterate, I’m not a shill for them. I just really dig the products, and I write about stuff that interests me. Unsurprisingly, it seems like every new launch from Magpul HQ is something I need in my life at the right […]


Despair

The Strangest Press Release Ever?

by Matt • June 23, 2017

Every day, my inbox gets flooded with press release after press release from marketing and PR companies working hard for their clients. I even setup mail filters to shuttle them all into one folder so I can scan them when I have time. But this latest press release from Shults Media Relations really caught my eye […]


An Inside Look at marketing Companies

An Inside Look: Marketing Companies – A New Era of Snake Oil?

by Matt • June 6, 2017

This “industry” is becoming overrun with people intent on delivering marketing services to small businesses. Undoubtedly, there are many reputable firms out there, but there are also many that are doing more harm than good. I’ve wanted to address the issue of Marketing Companies for the better part of a year, and I finally got to putting my […]


The Importance and Uselessness of Watermarks 6 - Firearms Photographer | Firelance Media

The Importance and Uselessness of Watermarks

by Matt • May 5, 2014

Over the past week, I’ve found that I’ve had somewhere upwards of 10 conversations of varying degrees around intellectual property, watermarks, trademarks, etc.  This ranged from industry friends, to other photographers, to DJs, to clients, to family members. Everyone that I spoke to had a differing opinion and a different approach which clearly impressed on me […]


Bad or Worse: The Glock 42 Video

by Matt • January 4, 2014

So this video has been making the rounds in the past 24 hours. It is of some Glock employee talking about the upcoming Glock 42. The video on YouTube is “unlisted” but with several thousand views already, I’m sure I’m not breaking any news by sharing here. I’ll leave the internet commandos to debate whether […]


Internet Fight! High Capacity TV vs. The Inforce APL

by Matt • December 29, 2013

Who doesn’t love a good internet fight? In my Sunday morning/post-hangover/coffee-infused Facebook skimming, I ran across something interesting. It appears as though the guys from High Capacity TV did a video review on the Inforce APL earlier this month and showed that there *may* be a problem with the way that the light mounts to a […]